( scroll )

Services /
Brand Identity
Logo Design

McKenzie Scheuerer Real Estate was built on the belief that land and home are more than assets. Based in Fairbanks, Alaska, the brand is shaped by the landscape itself, where light, season, and stillness call for a more thoughtful approach. McKenzie views real estate as a practice of care, honoring the weight of each decision and the life unfolding around it. Guided by honesty, patience, and respect for place, her work centers on helping people find homes where routines can settle and rhythms begin to feel like their own.

The brand identity was designed to reflect that steady presence. Refined and organic, the visual language draws from earth, season, and the quiet strength of the Alaskan landscape. Composed typography and grounded tones create a sense of trust and longevity, while restrained messaging reinforces her unhurried, supportive approach. The result is a real estate brand that feels calm, enduring, and deeply rooted in place, offering guidance that is both practical and kindred.

Mckenzie scheuerer